By illuminating the vocabulary of sustainable agriculture, and with it the conversation about America’s rapidly evolving food culture, The LEXICON™ ​​helps educate, engage and activate people to pay closer attention to how they eat, what they buy, and where their responsibility begins for creating a healthier, safer food system in America. “KNOW YOUR FOOD” is a short film series which introduces viewers to the terms and principles that enable them to be more responsible, sustainably-minded consumers. For this series, we’ve worked closely with hundreds of thought leaders from every aspect of our food system to explain the real cost of cheap food, we’ve explored concepts like GMO and Organic, and we have discovered solutions to such challenges as food waste and seafood fraud. By learning these key principles, consumers can do their part to fix our food system.